Genty Lai

Marketing Specialist

Genty Lai joined the Iridia team in 2025. As Marketing Specialist, she leads the development and execution of digital and print marketing initiatives that support business development and strengthen brand presence across Canada.

Genty works closely with divisional teams to create targeted campaigns, develop compelling collateral, and ensure consistent, high-impact messaging across all platforms. With a background in content strategy and cross-functional collaboration, she helps shape Iridia’s voice and visual identity through a thoughtful, client-focused lens.

Favourite Quote

“Believe you can and you’re halfway there.”

– Theodore Roosevelt

Notable Achievements

  • Earned a Bachelor of Business Administration (BBA) with a concentration in Marketing Management from Langara College, where she developed a strong foundation in marketing campaign development and brand positioning.
  • After graduation, she worked in marketing across a variety of industries, including food & beverage, education, e-commerce, and, most recently, healthcare, where she continues to drive meaningful growth through her strategic and creative contributions.
  • In 2023, Genty discovered a passion for endurance sports and has since completed two full marathons.